www.northboroughrotary.org
www.rotary7910.org
Guesting was Steve Sager, ADG, Westboro Club and Carol Borglund, also from the
Westboro Club reminding us about their citrus fruit fund raiser. Deadline is the 21st
if anyone is interested.
Addison introduced our guest speaker, Derrick Perkins who spoke about,
“Relationship Selling”...building relationships for business growth. Mr. Perkins has been
25 years in sales and marketing in the US and UK. The idea is that selling should
be an act of friendship to build customer loyalty. As he said, a satisfied customer may
tell ten to twenty persons and an unsatisfied customer will tell 3 times as many.
He noted four steps:
Target Identification. Profile the customer. Emphasize benefits. He recommended the
book “duct tape marketing”
Connecting and Understanding. Listen. Process Wait to see whole picture.
Solving the problem and confirming the deal. Key part of engaging the customer...
show that information is being received and turned back to them.
Customer Satisfaction and Follow-up. Something done the least well.“Up-serving” the A list. Increase services. Existing customers liable to repeat. And
remember, it costs more to get new customers than to work with old. Be the interested
one and understand the components of need.
CLUB UP-DATES
BOARD MEETING at Adam’s place on Tuesday 13 at 8 am.
Battery boxes are being put out there.
Community Spelling BEE this Friday, Nov. 16 at Proctor School. Helpers have access
at 5:30 pm...teams (and early birds) arrive at 6 - 6:30. Andy, Pat and Michelle G. the
food mavens will need help serving hot dogs, etc. Loyal Jean Bianchi, the money maven,
will do food tickets. Come and cheer and carry-on.
Gifts for Glavin should get to Doris by December 4th. The party is the 10th.
COMPUTER NIGHT is December 6th at Adam Winter’s office. Advise Adam what
systems you use.
Adam is a good guy to know and has a great wife! They will host the Club Holiday
Party at their house on December 15th. (I think Lynn will be there.)
Haitian Apostolate donation sponsoring a student for a year...$125. Still time.
Addison Redfield has a birthday on the 11th.
More Club News
Pat and Skip Doyle and Cherylann Owok did do Rotary Day and the U.N.
Holiday Pops at the DCU is Dec. 9th. If anyone wants to form a group, tell Ron.
Pat Doyle has us playing some game that will lead up to the District Conference in May.
Mike Wheelock is recuperating from a heel spur operation.
Addison Redfield gave an impassioned validation of Cherylann Owok that was in
turn supported by all of us in the Club. Cherylann is a tireless and loyal and generous
Rotarian...we should all have that energy...a role model for us all.
Team Rotary
T - Four Way Test
E - Expectations
A - Accept common Goals
M - Mutual Trust
R - Results and process are important
O - Openly Share Information
T - The decisions are supported
A - Always fix problems never fix blame
R - Remember win/win
Y - Yes. Everybody is important
Thanks, Pat.Validation we al need.
Nancy
